16 Jun

Local marketing

You are probably hearing a lot about online local marketing especially if you are a small business owner.  Almost every SEO / SEM company that calls you is trying to sell you on having a spot on page 1 or getting you more leads by offering some spin on online marketing.

1. What is online local marketing? Basically online local marketing is something that is employed by small local businesses.  It is focusing your efforts on prospective clients that are located in the area that the product or service is available.  For example if you are located in San Clemente, California and you are looking for carpet cleaning – you wouldn’t want to be presented with carpet cleaning companies located in San Jose, CA in your search results.  You would want to see a list of San Clemente carpet cleaners presented.

2. How to you target your local area? First you are going to want to list your business on Google +, Maps, Yelp, Foursquare, Yahoo, etc.  Most of them allow you to choose a service area.  When you list your service area, San Clemente, CA for example, you would then select how many miles from San Clemente that your business is available – 5 miles, 10 miles, 35 miles, etc.  So when someone types in Carpet Cleaning San Clemente only businesses that service San Clemente will show up in the search results.

3. Local marketing with Ads – You may want to advertise with Google Adwords, or Facebook, or Yelp. It is extremely important that you list the correct service areas.  You will be paying for every click to your site.  Nothing worse that getting someone to your site and paying for a click only to hear ‘Oh, I was looking for someone local’.  If someone has a cell phone that is broken, they are not going to drive 50 miles to get it fixed unless they are located in the middle of nowhere. Advertising is expensive and can be a great way for you to get leads, so don’t waste they by making your net too large.

Do your homework and know how far your prospective customers will travel to buy the product or service that you are offering.  It will save you a lot of money and time talking to people who can find someone closer.