10 Jun

Free and Paid Traffic

When talking of web traffic there are two main categories – free and paid.

  • What is free traffic – Free traffic is basically people who find your website organically.  Typically, when we think of organic leads or traffic, we think of search engines and ranking and SEO and keywords. This is definitely one way to look at free traffic. However, visitors can come from word of mouth or other websites that are linking to you or even videos.
  • What is paid traffic – Paid traffic is what you “pay” to get eyeballs to your site.  It could be ads or social media advertising. Google, Yelp, Facebook, etc all offer paid advertising that are targeted specifically to the a demographic that is interested in your goods or services.

I find it interesting that people refer to organic visits as free.  It takes a lot of time and money  to get those organic leads. Word of mouth is one thing, but ranking and getting people coming to your site because you are found in maps, or because you are on page 1 of Google certainly isn’t free. 

If you are focusing on free / organic traffic here are some tips:

  • Content – Your content need to be original, good quality and frequently updated.  Search engines and humans  alike will love your site.
  • Citations – Get your business listed on as many reputable places as you can. Yellow pages, chamber of commerce, Angie’s list, etc.
  • Social Sites – Get your business on Facebook, Yelp, Google for business, Twitter, Pinterest. Invite your friends and go viral. Build a huge network and target your followers and supports.
  • Links – Try to get links to point to your site that are in the same niche and that are respected by search engines like Google, Yahoo, Bing, etc.
  • Mobile – Make sure your website is mobile friendly.  If it isn’t,  your site will be ranked lower than other sites that are mobile friendly. Check to see if your site is mobile friendly. https://www.google.com/webmasters/tools/mobile-friendly/

No matter how you get visitors to your site, free or paid – it will be well worth your time and money.